Peter Kafka at Re/Code suggests that we may finally be hitting peak TV advertising dollars. He sites data from Nielsen, which Statista charted for us here.

The average price per a 30-second advertising is down $US1,100 over the last four years. Yet, the overall revenue for TV advertising is up.

How does that work? TV networks are running more ads then ever. On network TV, it’s 14 minutes, 35 seconds of ads per hour of programming in 2013, versus 13 minutes, 25 seconds in 2009. On cable TV, it’s 15 minutes, 38 seconds, versus 14 minutes, 27 seconds in 2009.

At some point, this has to crack. People are not going to watch live TV if it’s overrun with ads, especially when they can DVR things, or get them on-demand.

TV advertsing

The share of budget allocated for digital marketing is growing. According to Gartner’s “Digital Marketing Spending” report, digital marketing budgets will increase by 10% in 2014; 28.5% of marketing budgets were allocated to digital in 2013, or about 3% of revenue.  And about 12% of marketing budgets were earmarked for digital advertising in 2013. On average, companies surveyed spent nearly 11% of their 2013 revenue on marketing activities overall. This is expected to increase by 10% this year.

More than half (54%) of respondents say their marketing operating budgets will increase in 2014; 44% say their budgets will stay the same. Just 2% expect a decrease this year.

Some respondents have deep digital pockets; 11% spent more than half of their marketing budgets on digital in 2013, a significant jump over the 3% they allocated in 2012. Fifty-eight percent of respondents say their digital marketing budgets will increase in 2014, with 17% cited as the average increase; 40% say their digital budgets will stay the same. Only 2% expect a decrease.

In terms of staffing, the report uncovered an increased focus on both marketing technology and customer centricity. More than 80% of marketers surveyed say their organizations have a chief marketing technologist in 2013, about a 10% increase over 2012. Two thirds of respondents note that the role of their chief marketing technologist is to align marketing technology with business goals, while 65% say the role includes facilitating communication and projects between IT and marketing. The majority of respondents’ organizations (77%) have a chief customer officer (CCO) or an executive with a similar role; nearly half report to marketing. Additionally, more than 40% of respondents say they have “a significant role” in strategic planning for the business overall.

“Customers have come to expect consistent experiences, no matter where an interaction initially takes place…,” Laura McLellan, research vice president at Gartner and author of the report, said in a statement, “hence, the increasing popularity of the role of the chief customer officer to help guide the customer right through the buying cycle and beyond.”

Gartner’s Digital Marketing Spending report is based on a survey of 285 marketing executives conducted in late 2013. Respondents’ organizations earn more than $500 million in annual revenue, with an average of $4.4 billion, and represent eight industries: communications, financial services and insurance, government, healthcare, high-tech, manufacturing, media, and retail.

The pizza chain is using quick response codes to obtain customer feedback about their experiences.

Pizza chain, Papa John’s, has now announced the launch of its new QR codes that are designed to help customers to be able to provide their feedback more conveniently, so that the company can better understand the consumer experience when purchasing meals through the website, and at the point of delivery.

The pizza boxes from the company will now all contain quick response codes with a call to action.

This allows customers to be able to share their thoughts about the service and the food that they have received either by scanning the QR codes or by sending a text message. Customers are able to rate their experience as a whole, or they can summarize the event, itself. The individuals who visit the new website for Papa John’s are also given the ability to take advantage of a newly implemented feedback widget so that they can provide their opinions on what they have experienced.

These new tools – from the QR codes to the website – are all designed for capturing feedback.

Papa John's Pizza QR CodesThe tool on the website is also designed to be able to collect information from people who decide not to make an order and, therefore, do not receive the QRcode on the pizza box. This rollout of new features for customer engagement was accomplished through a partnership with Rant & Rave, which is a communications solutions provider. This official launch has occurred after the various processes underwent trials within eight south eastern London locations.

Now, Papa John’s has deployed this technology to be used in all of its 248 different locations throughout the United Kingdom. According to Rant & Rave, when it comes to obtaining the opinions of customers, mobile is the way to go. They claim that this channel will greatly assist the pizza chain in being able to conduct feedback analysis in real time, so that franchisees and the Papa John’s head office, alike will be able to view feedback and its measurements, as they are submitted.

The company’s senior director of marketing, Andrew Gallagher, discussed the QR codes and customer feedback strategies and said that “We’ve been really impressed by the results we’ve had so far; with a brilliant response rate showing that our customers are ready and willing to share their thoughts.”

New Zealand pizza chain Hell Pizza launched a 3D augmented reality game where players point their mobile devices at their Hell pizza box and watch it come to life.

Created by advertising agency One Fat Sheep, the Zombies From Hell game gives players the opportunity to win prizes like real pizzas and sides. Players download the game from the iTunes App Store or Google Play, buy a pizza from Hell, install and open the app, point their mobile device at the pizza box and the box itself will transform into a game world on their phone.

Zombies from Hell is a simple zombie survival game set in New Zealand’s major cities. Players use weapons to shoot at zombies, score points, earn bonuses and are rewarded with real-world pizza-related prizes. Some of the prizes include free pizzas, gift vouchers and free chicken tenders.

The promotional game is currently open to New Zealand residents

George Clooney was in a Berlin restaurant last month, where he had a lively time with pals before picking up the tab for a nearby table of strangers. Now the tequila maker’s likeness has appeared on a pizza box in the town of Haslach, Germany (which is, admittedly, about 400 miles away). Coincidence? Photo retouching? Um, probably. But we love to think not.

George Clooney pizza box     George Clooney


Pizza box advertising is an innovative way to promote a product, service or message. Using this media format, advertisers are able to display large visual messages in a cost effective manner (an important factor in the current economic climate). People are also very time-poor nowadays with takeaway food thus being ordered more frequently and the reach of pizza box advertising consequently growing. These factors combined have made pizza box increasingly popular among advertisers.

Takeaway pizza is brought in to the home and it is eaten straight from the box. The dwell time of the advert on the pizza box is therefore high, as the box will remain on the table throughout the meal. Additionally, consumers often put any leftover pizza in the fridge and so a pizza box campaign would be seen again when the fridge is opened.

Pizza boxes provide a great canvas for creativity and some of the campaigns that we have previously run have incorporated pizza puns in a fun, light hearted manner. A campaign done by Tabletalkmedia for the 2011 Census included the tagline ‘Get Stuck In’ on the box. This message was aimed at university students who may not have previously known or taken part in the Census but the message obviously had a double meaning.

Another example of this was a campaign for ‘The Sitter’, a 20th Century Fox film. For films, advertising on Pizza Boxes is ideal as in the home, films and pizza go hand in hand. This pizza box campaign displayed a light hearted nature by including the cheeky slogan ‘What’s in your box?’ as seen in the above image.

creative inside pizza box advertising

XMG Media can assist you in getting your message to your target market. Creative, fun and interactive is the key to making the customers notice as easily as these 2 images. Once opened you’ve got their attention………

amf bowling inside printing pizza box advertising

Get on Board…or should we say….Get on The Box!!!

Taylor Swift has!!

That’s right even celebrities are doing it……

Taylor Swift chose to use Pizza Box advertising to celebrate and promote her new album “Red”……..And fans were over the moon. Here’s a taste of what they had to say…..

…Ok, so this is something that I think is soooooo funny, and cool!!! So last night, we ordered a pizza, and when it got here, the cover of the pizza box was the album cover of Taylor Swifts new release Red. It was so cool, so we kept the boxes because I’m just way too obsessed with them…

Thank you Ms Swift…you have proven what we have known all along… Pizza Box advertising works!!!!!!!!

To keep you well informed and up to date we look forward to providing you with regular “pizza Updates”. From advertising to product information and beyond we at XMG Media take pride in the knowledge that we are able to offer you a little more than the standard. So…… this space there’s plenty to come!!!!